About The Course.
The Master of Business Strategy (MBS) program is a business skill development course designed to help entrepreneurs cultivate top-notch skills to excel in today’s dynamic markets. MBS offers a 360-degree strategic learning experience, fostering a growth mindset and uncovering effective business strategies. This international business training qualification includes three levels and requires a 200-hour learning commitment. To date, over 3,000 Sri Lankan business owners and managers have earned this qualification, achieving significant breakthroughs in scaling their business entities. To become a qualified MBS champion, participants must complete the following three levels of strategic learning: Thinking, Planning, and Integration.
- MBS Level 1 – Essentials of Strategic Thinking
- MBS Level 2 – Strategy Formation and Strategic Planning
- MBS Level 3 – Strategy Merging and Strategic Integration
Course Fee.
The cost of the MBS Level One training course is $500. However, you may apply for scholarships of up to 20% of the course fee.
IGC Campus also offers exclusive scholarships for Levels Two and Three. By earning credits in MBS Level One and submitting your business plans, you can apply for scholarships of up to 20% for these levels.
For Whom?
MBS aims to upskill business owners, owner-managers, business partners, company directors, senior managers, female entrepreneurs, and next-generation successors of business families.
The Trainers and Coaches.
The course is conducted by a team of business trainers and global master trainers from Sri Lanka, as well as experts from a global platform called Grow, Learn, Connect (GLC) https://www.growlearnconnect.org/. IGC Campus is a signatory body of GLC that implements the business learning principles introduced by the Grow, Learn, Connect platform. Additionally, a panel of business leaders is available to share cutting-edge business lessons and provide coaching support.
“Make your son or daughter a great strategic thinker and a future business leader!!”
Course Contents.
1. Personal Growth Strategy
- Set clear, achievable goals using the SMART framework.
- Regularly assess your strengths and weaknesses.
- Cultivate a growth mindset by embracing challenges.
- Network actively to build meaningful relationships.
2. Brand Strategy
- Define your brand’s mission, vision, and values.
- Conduct thorough market research to understand your audience.
- Create consistent messaging across all platforms.
- Monitor brand equity and adjust strategies accordingly.
3. Financial Strategy
- Develop a comprehensive budget and stick to it.
- Set long-term financial goals and review them regularly.
- Diversify your investments to mitigate risk.
- Use key financial ratios to assess business performance.
4. Digital Strategy
- Build a user-friendly website with engaging content.
- Utilize SEO techniques to improve online visibility.
- Leverage social media to connect with your audience.
5. Innovation - Product Design Strategy
- Involve users early in the design process for feedback.
- Use prototyping to test concepts quickly and effectively.
- Apply agile methodologies for iterative product development.
- Conduct market validation before launching new products.
6. Distribution and Channel Strategy
- Evaluate and select the right distribution channels for your market.
- Build strategic partnerships to enhance distribution efficiency.
- Optimize your supply chain to reduce costs and improve delivery.
- Regularly assess channel performance and make adjustments as needed.